Rory O’RourkeMar 272 min readDigitalWell Brand Strategy | Brand Architecture | Employer Brand Strategy In 2021 DigitalWell (then branded Welltel) retained Genesis to support the...
GenesisNov 1, 20231 min readAn PostBrand Strategy | Customer Segmentation | Brand Architecture In 2018 Genesis was appointed to undertake a project to support the...
GenesisNov 1, 20232 min readAer LingusBrand Strategy | Customer Segmentation | Team Facilitation The Aer Lingus brand enjoys the status of being one of Ireland’s most...
GenesisOct 27, 20232 min readEirGridBrand Strategy | Communications Strategy In 2021, Genesis was retained by EirGrid to facilitate the development of EirGrid’s consumer and...
GenesisOct 24, 20231 min readMastercard – Labs as a Service (LaaS)Strategy Genesis were asked to help Mastercard consider the strategic role and value of their “Labs as a Service (LaaS)” offer in the...
GenesisOct 17, 20231 min readRDSWhile the RDS may be best known as a venue, it is also a members’ club and philanthropic society. Founded in 1731, the organisation has...
GenesisOct 14, 20232 min readFinancial Services Union (FSU)Growth and Development Strategy 2023 - 2026 With a century-long legacy and mandate, the Financial Services Union (FSU) is the predominant...